Selected Cases


Defining a future strategy, positioning, and product specification for a vehicle’s new value-added service

Portfolio/repositioning strategy for a drug at the end of its product lifecycle


Countering a copy cat attack

Growth strategy for an innovative drug


Preparing and accompanying a major request for proposal

Pre-emptive capacity investment and termination of a co-producer agreement


Competitive dynamic pricing strategy

Developing a plan B in the event of an unfavorable regulatory decision


Three-year strategy checkup: after the entry

Preparing a major customized offer for a highly customized contractual agreement


Market consolidation strategy

Coping with competitor overreaction


Procurement decision to build a significant long position in a key feedstock

Market introduction of a revolutionary process innovation


Backward integration by entering a market with a new production technology

Market exit/focus strategy