Consumer Goods

For long-term success in the consumer goods industry, strong interplays among various players, such as suppliers, distributors, powerful customers, and logistics partners, are essential. The challenges of strategic interaction can be found in all parts of the value chain, from supply and packaging to logistics, marketing, and sales, in this particularly fast-moving industry.

Our process provides an ideal method with which to better understand the dynamics of these interplays. It has been helping our clients to make sensible decisions regarding careful competitive positioning and partnering since 2008.



Aspects we have dealt with in the Consumer Goods industry

N

Backward integration

N

Industry landscaping

N

Multi-brand strategy

N

Competitive positioning

N

Communication strategy

N

Repositioning strategy

N

Competitor overreaction

N

Defending from takeover

N

Market spillover effects

N

New product introduction

N

Copy cat defense strategy

N

Co-manufacturing agreement

N

Maneuvering in a price war

N

Attacking the market leader

N

Using competitor price shield

N

Handling a dominant competitor

N

Annual corporate strategy review

N

Logistics and transport strategy

N

Avoiding head-to-head competition

N

Handling an aggressive competitor

N

Market exit and pullback strategy

N

Sales force allocation and budgeting

N

Competitive pricing: dynamic strategy

N

Corporate alignment between divisions

N

Product development and specification

N

Responding to a competitor’s new product

N

Effects of competitor vertical integration

N

Defense / counter strategy against competitor move

N

Strategic market positioning and market segmentation